For a Startup - Customer
is the heart of the product. If the customer is not interested in your product
that you had created, then your product would not safe, so customer plays a major
role in startup.
In the following article
I have discussed the top 7 ways to acquire the initial customer for your
startup. Here I have discussed the general approach (not for particular segment
like College students, working professionals etc).With the help of following
article you can able to acquire all segments of people.
Organic Search Traffic:
- Organic search results are listing on search engine
like (Google, Yahoo or Bing) results pages that appear because of their
relevance to the search terms.
- Before get in to that you must create a sample website
and post your pitch on it.
- If anyone search some content which is relevant to your
product he will launch on your site and know about your product.
- It may increase due to demand for the product you are
offering.
Social Media Marketing:
- Social Media plays an important role in online
marketing.
- Most of the people in the world have social media
account and they engaged with known or unknown people via Facebook, Twitter, Google plus, pinterest etc.
- This platform helps you to reach your product to the
audience effortlessly.
- Have an account - Chat with people - Anticipate your
product – Find your customer.
Email marketing:
- Email marketing is directly marketing a commercial
message to a group of people using email.
- If you have customer email id then directly send your
product pitch to the mail id.
- Create a personalized email template about your product
and send it.
Content marketing:
- Content marketing is any marketing that involves the
creation and sharing of media and publishing content in order to acquire
and retain customers.
- One method of content marketing might include
educational and analytical blog posts on topics related to your market.
- Another method might include putting together
infographics and white papers that also educate your prospective
customers.
- Content marketing can be further enhanced with Organic
Search Traffic and Social Media Marketing.
Video Marketing:
- Video marketing contains video content to promote your
product.
- Videos help you to reach your product to more
audience.
- Create an innovative video related to your product and
upload it in Video channels like YouTube,vimeo etc.
Paid Online Advertising:
- Paid online advertising has three types CPM,CPC and
CPA.
- CPM is a pay per 1000 impressions on a website.
- CPC ads let you pay per click.
- CPA is cost per acquisition you pay the advertiser
everytime once the customer acquisition has done.
- This type of advertisement is offered by Google, Bing
etc.
Forums Discussion:
- It is one of the best strategy to reach customer.
- Many forum or question answer sites are available in
online and most of the people are engaged in their site.
- Based on the category multiple forums are available in
internet, First identify your product category and find the forums based
on your product category and start engaging.
- Quora is the best question answer site now a
day. In this, search questions based on your product and update the
answers for those questions.